Exclusive IMDA Member Offer
We help independent dealers monetise more part-exchange and sell-my-car enquiries.
With thousands of consumer appraisals already completed and engagement rates of 25%+, our Remote Self-Appraisal technology modernises Part Exchange and Sell My Car journeys — helping dealers separate serious sellers from casual enquiries and retain more customers.
IMDA members can access their own fully branded self-appraisal tool for a one-off £195 (normally £295), plus £100 per month per site and £5 per completed appraisal (no charge for incomplete enquiries).
This captures cleaner, more committed leads and enables dealers to monetise unwanted part-exchange enquiries by sharing structured vehicle profiles with trusted trade contacts, WhatsApp groups, the IMDA community and the Freeway Motors network.
Freeway Motors is free to join — meaning every IMDA member can start browsing and underwriting vehicles straight away, with no fees or middlemen.
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We’ve applied to join the IMDA as an Approved Partner because our mission aligns with the IMDA’s — to give independent dealers the tools and voice they need to thrive in a market increasingly dominated by corporate platforms.
Through our Remote Self-Appraisal technology and the Freeway Motors platform, we help dealers:
1. Keep control of part-exchange and sell-my-car leads.
2. Trade unwanted PX directly with other trusted dealers, without middlemen or fees.
3. Retain customers and margins that might otherwise be lost to third-party platforms.
By joining the IMDA as an Approved Partner, we want to build a stronger, dealer-led alternative that keeps business in the hands of the trade and ensures independent dealers remain competitive, profitable, and in control
For more information email Gary Monaghan at g.monaghan@digital-rs.net