SALES BOOTCAMP

Event Overview

As the automotive sector continues to evolve, the landscape has shifted. The days of easy wins and "low-hanging fruit" are behind us. Now, more than ever, your sales team needs to sharpen their skills and reignite the true art of selling.

That’s where the Symco Sales Certification Programme comes in. Designed to equip your team with the tools they need to thrive in today’s competitive market, this two-day event is packed with actionable insights, practical coaching, and industry-leading training.

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• 28th & 29th October – Glasgow
• 13th & 14th November – Leeds
• 9th & 10th December – Birmingham

What to Expect:

• 2-Day Physical Boot Camp: Join one of our dedicated Sales Trainers, for a comprehensive "Road to a Sale" workshop.
• Online 'Sales Fitness Programme': Extend your team’s learning with access to an industry-leading digital platform, designed to continuously develop their skills.
• One-to-One Coaching: Three personalised online coaching sessions for each delegate to refine their skills and finalise their requirements for IMI certification.
• IMI Certification: Delegates will leave not only with enhanced skills but also with a certification from the Institute of the Motor Industry (IMI).
• Bonus: Each delegate will receive a copy of Simon Bowkett's acclaimed book,Words that Sell Cars, to further boost their expertise.

Investment Options:

• Full Programme: All content and training is available for just £995 + VAT.
• Boot Camp Lite: Alternatively, for £795 + VAT, delegates can attend the two-day course and receive a copy ofWords that Sell Cars.

Your team member will only need to sell one additional unit in month one to self-fund the course.

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Exclusive Offer:

IMDA Members receive a the following discounts:

    *5% - All IMDA Members when registering 1 Delegate

    *10% - IMDA Members when registering 2+ Delegates

Secure your team’s place in this top-tier programme while spaces last.

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Why Symco Training?

Perhaps you have a question: why Symco Training?
Symco Training was formed over 24 years ago to address a growing dissatisfaction by distributors, dealers, and owners with the traditional training offered to the motor industry. Too many training companies employ consultants who appear to be customer-shy.

That is to say, the consultant will be happy to sit back and tell someone how to do it, but they are reluctant to show them how! Symco built its reputation as a ‘hands-on’ training company employing people with a successful track record who are not afraid to roll their sleeves up and get dirty. We like to call this ‘Real World’ training.

Like your delegates, Symco trainers are in dealerships most days showing—not just telling—the team how to get results. This gives us an unrivalled knowledge of the industry from where it matters, on the floor. Our training provides extremely relevant content you can use in today’s marketplace.

For many years now, we have been working with clients whose sole business was online (prior to the current situation). This is no new ground to our trainers. Furthermore, we have been pioneering the delivery of online video training that provides dramatically increased retention of tips and techniques.

Our final goal has always been to provide industry-leading, cost-effective training. Our clients see this as self-funding, removing any risk to your investment in the training. But don’t take our word for it—have a look at what many of our clients have to say.[Click Here] 

Click the poster below to register your interest