GREAT NEWS FOR THE IMDA MEMBERS
Diamondbrite has just released Ceramic Performance Paint Protection, a brand new, state-of-the-art product that takes its original award-winning Paint Protection to the next level with incredible durability, outstanding levels of hydrophobicity and a more user-friendly single-stage application process.
To mark the occasion, Diamondbrite is offering all members of the IMDA a 10% discount on all Ceramic Performance Paint Protection Kits including the DBCRM01 (MOQ 2) Box Kit - £69.89 per kit down to £63.20 - and the DBCRM007 (MOQ 4) Bag Kit - £105.95 down to £95.36. There is also a Leather Protection option available with the bag kit.
What’s more, any dealership that orders ten or more kits will receive 24 free Vehicle & Air-Conditioning Sanitisers with its first order; a great product to use behind the scenes to help keep customers and team members safe, or one that could be passed on to customers as a free gift.
Ceramic Performance Paint Protection improves upon Diamondbrite’s legendary original Paint Protection - a mainstay of car dealerships around the globe since 1992. Its new cutting edge cross-linking formula strengthens and increases the hardness of the car’s lacquer, producing an ultra-tough and highly hydrophobic coating that gives painted surfaces unrivalled levels of gloss, protection and durability.
This permanent coating protects the paintwork from harmful contaminants such as grime, road salt, acid rain, insect marks and bird lime, while also keeping UV rays that cause colour fading at bay. The customer will never need to polish their paintwork, regular routine maintenance is all that is required to keep the car looking great. In fact, the coating leaves surfaces so hydrophobic that the paintwork almost cleans itself – water and dirt just runs off!
Diamondbrite is so confident in its new Ceramic Performance Paint Protection that it offers customers a Lifetime Guarantee - a guarantee that protects against paint fading, the loss of the gloss finish and even against bird lime damage (if washed off as soon as possible).
Just like the original all those years ago, Diamondbrite Ceramic Performance Protection has been developed and is produced at Jewelultra’s dedicated 45,000 square foot research, testing and manufacturing facility in Loughborough, Leicestershire.
Lance Boseley, Marketing Director of Jewelultra - manufactures of Diamondbrite - commented; ‘‘We are pleased to announce this new partnership with the IMDA. We see new Diamondbrite Ceramic Performance Paint and Upholstery Protection as an excellent opportunity for both parties and we look forward to developing our relationship with the IMDA and its members.”
Umesh Samani, Chairman of the IMDA, added “We’re delighted to be working in partnership with Jewelultra and bringing their latest Diamondbrite products to IMDA members, which we know will benefit the dealers and their customers.”
Note – new Ceramic Performance Paint Protection is not a replacement for the original two-stage Paint Protection. Instead, it will be offered alongside, giving dealerships the choice of offering their customers a more premium product at a slightly higher price point.
For more information….
Facts in Brief
- 10% discount for all IMDA members at £63.20 per box kit (trade price £69.89) and £95.36 per bag kit (trade price £105.95).
- 24 free Vehicle & Air-Con Sanitisers with first order of 10 or more kits.
- New ultra-hard and incredibly hydrophobic coating protects against UV rays, abrasive dirt and grime, road salt, acid rain, insect marks and bird lime, while ensuring a high-gloss finish that requires no polishing. Regular routine car care is all that is required.
- Lifetime Guarantee adds value and offers customer peace of mind.
- New user-friendly single-stage application process.
https://diamondbrite.co.uk/diamondbrite-ceramic/
