Why are we, the dealers, so scared of offering add-on products? Is it the scaremongering sales processes? Or the mountains of paperwork that follow? Could it be the ever-lingering fear of that unsuccessful claim for that particularly ‘thorough’ customer? Maybe, it’s that you believe the customer has “maxed out on budget”? I have found, more
It is vital that dealers are aware that PPC should be considered a huge part of their digital marketing activity, but they shouldn’t throw all their eggs in one basket. PPC works best when it is planned to work as part of a fully comprehensive strategy and not used in desperation to chase sales aimlessly.
THE BENEFITS OF USING PPC ADVERTISING FOR YOUR BUSINESS Read More »
It’s common knowledge that consumers are spending a vast amount of their time and money online. It’s more convenient, flexible, and takes less time out of their day. In a time when they can customise, order, and pay for a vehicle online, video could be your key to standing out from the crowd. Video can
HOW INCREASING YOUR VIDEO CONTENT CAN HELP DRIVE ENQUIRIES Read More »
Back in June I wrote a blog which referenced some events in my early career as a car sales executive. At that time my sales manager was a marvellous character called Steve Wright (no, not that one!). Steve was instrumental in making me a much better and more effective salesperson by coaching & instilling business
You’ve Bought a Mooch! Read More »
How to boost conversion rates Part II Don\’t let your website be a barrier. According to Google, 95% of car buyers source vehicles and information online. When customers come to your website, either directly or through third parties, first impressions are vital. Your site is the often the first major element in converting lookers to
\”How to boost conversion rate\” Read More »
How to boost conversion rates Part II Don\’t let your website be a barrier. According to Google, 95% of car buyers source vehicles and information online. When customers come to your website, either directly or through third parties, first impressions are vital. Your site is the often the first major element in converting lookers to
\”How to boost conversion rate\” Read More »
We\’d love to know, does this help consumers? is the information \’good enough\’ from Autotrader to actually help consumers? or is this a further change that is pushing dealers for \’race to the bottom\’?
What do dealers think about this from \’Autotrader\’ Read More »
We\’d love to know, does this help consumers? is the information \’good enough\’ from Autotrader to actually help consumers? or is this a further change that is pushing dealers for \’race to the bottom\’?
What do dealers think about this from \’Autotrader\’ Read More »
